eye tracking test for Map designed for Volvo routs of Bangalore.
very few people actually understood the design of map as journey planner.
We actually tested the map at bus stop.
the sophisticated schematic maps do not work out in Indian context.
we conducted eye tracking test on the map we made for BMTC, Bangalore.
The test gave us few important insights about how we were wrong at pursuing users sequence about understanding information.
which made us to change the our design in significant way.
This how we see the Bus stops , where it displays when bus is gonna arrive , Based on GPS installed in volvos. ( currently 150+ vajra Volvos are equipped with GPS )
During design process we discovered that 'information on the move' is significant for public transit and we zeroed down to design application -1. SMS Service for low end mobile phones
2.Mobile app for high end mobile
n classic example of how media misinterpreted our project...
Project was about ' Information mobility of Bangalore Public transit' which deals with how people get the information about public transport.
Reporter conveniently titled ' Making Public Transport Popular'
nways ,,, whichever way its promoting ,,,
;-)
n few of the ideas we call 'miss world' ideas... Just to show case :-)
