Thursday, April 8, 2010
Monday, January 4, 2010
General Motors
'General Motors' the prestigious project to NID , was our part time project of 2nd semester.( Design for Digital Experience)
We were supposed to design dashboard of 'Cadillac' , future car for in India(2013).
Very well scheduled 6 months long project.
The brief give was And most importantly the guideline for 'design process' given to follow.
5. final concept.
The qualitative analysis of the brief was followed very well.We decided not to give any document directly in interviewer’s hand. To know true insights we were asking questions verbally and taking notes n to keep ingenuity of the conversation. We were able to bond and get some totally different perspective about meaning of 'Luxury' in Indian context.
Preparing questionnaire was tough task, because it should not bias the opinion of user in Yes or No , to justify their intelligence And also aesthetics is totally different area as where text is useless. So we added pictures which very subtly tells about nature, speed , technology and music. Which I guess best thing we could do to get qualitative information.
Fortunately we could really great people for interview including MS Rammaya's grandson to upcoming IT youngsters. We finalized four personas after taking 13 personal interviews.
Next design challenge was pretty much decision maker in process. We had to deduct 4 persona's from 13 interviews , finalize 2 personas among 4 for business goal and from 2 personas to a design for Cadillac.
We were supposed to design dashboard of 'Cadillac' , future car for in India(2013).
Very well scheduled 6 months long project.
The brief give was And most importantly the guideline for 'design process' given to follow.
Roughly process followed was this
1. Brand research
2. Contextual inquiry
3. Persona building
4. Affinity and Wire frames
The qualitative analysis of the brief was followed very well.We decided not to give any document directly in interviewer’s hand. To know true insights we were asking questions verbally and taking notes n to keep ingenuity of the conversation. We were able to bond and get some totally different perspective about meaning of 'Luxury' in Indian context.
Preparing questionnaire was tough task, because it should not bias the opinion of user in Yes or No , to justify their intelligence And also aesthetics is totally different area as where text is useless. So we added pictures which very subtly tells about nature, speed , technology and music. Which I guess best thing we could do to get qualitative information.
Fortunately we could really great people for interview including MS Rammaya's grandson to upcoming IT youngsters. We finalized four personas after taking 13 personal interviews.
Next design challenge was pretty much decision maker in process. We had to deduct 4 persona's from 13 interviews , finalize 2 personas among 4 for business goal and from 2 personas to a design for Cadillac.
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